Trademark is used to protect a brand, but not all brands are registered as one. But should your brand be?
The purpose of a trademark is to distinguish your goods or services from the ones of your competitor and protect your brand.
We recommend, that the registration should take place as soon as possible after you have developed the goods or services and are ready to offer those to the public.
Only the registration gives you the exclusive right to offer goods or services under the trademark.
There are 3 main types of trademarks:
WORD MARK – one word or a combination of words (a slogan); a combination of letters; a combination of words, letters and numerals; a combination of letters and numerals etc., without any design
COMBINED MARK – word(s), letter(s) or numeral(s) in combination with design.
FIGURATIVE MARK – consists only of a design.
How to protect your brand with a trademark?
There are 3 options for registering.
- If your business is local, then you may apply for the trademark registration in the local Patent Office. In Estonia, for example, the application can be filed online with Estonian ID card/e-Residency ID card or by post.
- If your business is within the EU, then you may apply for the trademark registration in the European Union Intellectual Property Office. An application can be filed online or by post.
- If your business is worldwide, then you should apply for the trademark registration in the World Intellectual Property Organization. An application can be filed via the local Patent Office.
How can 1Office help?
Before applying for a trademark, you need to be sure there isn´t a similar one registered already, and you need to think through the future activities to be protected by the trademark. We can help you to register the trademark in following points:
- Conducting the preliminary search in the trademark databases for checking similar trademarks
- Preparing and filing the trademark registration application
- Communicating with registration officials and advising you during the registration process.
Sometimes the terms trademark, copyright and patent are mixed up and it is important to understand the difference between them. All of these are used to protect rights, but they are regulated by different institutions. A trademark protects a brand name and logo used on goods and services. A copyright protects an artistic or literary work and a patent is used to protect an invention.
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