Online shopping is a constantly growing trend and it is not showing any signs of slowing down.
The number of online shoppers has been rapidly growing over the past few years. In 2021, there were 900 million more digital
buyers than in 2020—a 4,4% year-over-year increase. Out of 7,74 billion people in the world, 27,6% of the people shop online.
So, that means roughly every 4th person in the world uses online shopping.
If you consider getting started in an e-commerce business, now is the perfect time to do that. In Shopify, you can sell everything under your own brand, which increases the trustworthiness of your products and allows you to do better marketing to sell the goods.
Start your journey in e-commerce now and get more digital buyers by selling your branded items through our Shopify starting package!
Shopify is arguably one of the best one-stop-shop platforms to start an e-commerce business. The drag-and-drop platform is easy to use, meaning you can build, design, and change your Shopify website with just a couple of clicks. The other advantage for beginners is its low initial monetary requirement compared to other options available. There is no need to spend a lot of time and money on building a website and an e-shop.
In Shopify, you can use various integrations across the platform with different vendors and suppliers to sell their products on your own website under your own brand. We will mention a few useful integrations later in this post.
How to start?
The easiest way is to start with our Shopify starting package to get your company and Shopify account ready. Simultaneously, you can work on the plan – what to sell, to whom to sell, and which markets to enter?
What to sell? That is the main point where entrepreneurs get stuck. It’s either overthinking, lack of knowledge about the e-commerce market, or they plan to sell an item that is already available everywhere. To find out what to sell, you should ask yourself the following question: Is it a saturated product?
Saturated product means that it is available in various stores and e-shops in multiple countries and widely advertised on Facebook and Instagram. You can literally see it everywhere.
There are 5 key signs that the product is saturated:
- No new demand for the product
- A steady decline in sales or interest in the product
- All customers have been serviced
- The product supply is higher than the demand
- Everybody sells them!
However, it doesn’t mean that selling saturated products should be avoided at all costs. You only need to find the right angle.
Let’s take pet beds as an example. The pet niche is, in general, really saturated. If you have a dog or a cat, you have probably seen ads about any pet-related items. And one of the most saturated categories in the pet niche is pet beds for cats or dogs.
For pet beds, the product supply exceeds the demand, and the market is quite saturated. But there is a catch – the great deal relies on the marketing of the product. Writing an eye-catching ad copy, creating fresh designs, or making videos of the product will help bring it in front of new customers who haven’t been reached yet. Or who prefer the products thanks to better descriptions.
By constantly creating new ads and coming up with fresh ideas helps you avoid something called “ad fatigue”. It means that your audience sees the same ad too often and will stop paying attention. That, in turn, reduces the effectiveness of the ad and prevents you from generating new sales.
The more often people see your ads, the less likely they will click on them which will increase their cost.
Who is your audience? That totally depends on the product and niche. There’s no point in selling winter coats in Hawaii, but you can sell orange peelers worldwide. When choosing a product, you should keep in mind the audience by following these points:
- What type of product is it?
- Can this product be sold in one region or worldwide?
- Is it a seasonal, year-round, or evergreen product?
- Can it be found in local stores? (When selling to the US see Target and Walmart e-shops)
- What kind of person will use this product? Make a perfect person’s profile based on:
- Interests (hobbies, sports, brands they like)
- Average salary
After answering these questions, you will have a clear view of whom to sell.
Where to find trending products to sell in Shopify?
Trending products can be found on Facebook, Amazon, AliExpress (in the dropshipping center), Instagram, or anywhere else where you see ads for different products.
An insightful page to check trending products is an Amazon trending page where you can easily filter the products by category.
Another way is to access the dropshipping center in AliExpress. Once you have signed up for the AliExpress Dropshipping Center, go to your AliExpress profile, and you will find it under the Menu tab at the top of your profile. There you can see graphs for different products. For example, this is the graphic for “pet beds” on AliExpress:
The y-axis on the graph shows the sales volume of pet beds. 100% means it sells a lot, while a lower number means it sells less during a certain period. In general, this is a good product to dropship since logistics reliability is excellent, and the price per bed is quite low.
After you found the product (in this case, a pet bed), you can use Google Trends to check how many people are searching for this product. For example, we can use the search term dog bed on Google Trends. Here is what we got:
As you can see on the graph, the term dog bed is widely searchable worldwide. But which countries have the highest demand? If you scroll down, you will see this graph:
The United Kingdom is in the first place, so perhaps this would be a great market to start. Or maybe Australia in second place? It is a good starting point when deciding where to sell specific products.
What kind of integrations could benefit your business?
If you sell products in the European market, you could greatly benefit from Logsta. It is a company offering a fully automated supplier solution that can be integrated with your Shopify shop. It means when a person orders a product from your shop, the client information is sent directly to Logsta. They will then fulfill the order and ship it to the end customer. Logsta warehouse is available to you if your company complies with IOSS/OSS rules.
Sounds quite easy, right? And yes, it is! Just start with our Shopify starting package, and you can launch your branded shop in no time.