The general opinion is that Estonian e-residents are digital nomads, one-man companies who only work online and are traveling the world at the same time. Very often this is the case, but there are many exceptions. Let us introduce one of them here. Owners living in Greece and UK, company with several founders and selling a physical product – so not your ordinary digital nomad.
Our good client No Ordinary Games OÜ sent us one of the most awesome board games we have ever seen. So we asked them a few questions about the idea behind the game and their journey with establishing an Estonian company through e-residency. As it turns out it is much more than just an ordinary board game 😊.
What´s your business?
We started the company No Ordinary Games to design and bring to the market the board game Borel – a board game dedicated to the intriguing world of probabilities.
Learn more: www.playborel.com
How did you come to the idea of this business?
At first, we were looking for ways to improve the way of how uncertainty and probabilistic statements are getting perceived by individuals and the general public. We felt this was an important aspect of how people understand each other, discuss and make decisions about important matters that impact their lives.
While considering this goal, we came up with interesting probabilistic questions and decided to create a layer of game mechanics to bring it all together and build a board game. We hope people will have fun with it, while training their mind to better approach the concept of uncertainty.
What are the plans and goals for the future?
We hope to introduce Borel to schools and universities and help educators in their effort to teach statistics and probability theory. We would also like to build local communities that will compete in tournaments. Finally, we would like to test the game as an HR tool for corporations, since the game’s “experiments” (the questions players bet on) can easily be used as a quantitative test and a nice team-building exercise.
In the long term, we are planning to design other board games and possibly complement them with digital services.
Why Estonia? Why did you decide to run your business from here?
In a sentence, for the ease of remote corporate governance. The founding team is based in Greece and UK and we travel a lot. So, when we learned about the e-residency program of the Estonian government we decided this was something we should consider seriously. The business tax scheme of Estonia is also helpful for creative teams with a moderate budget that want to experiment with new ideas for their products and services.
How is the experience of setting up business in Estonia been for you so far? Any difficulties?
All in all, quite satisfying. Being a new program from the government, there are still some procedures getting improved and fixed along the way and considerations about financial fraud and digital security safeguards that create setbacks sometimes, but we are definitely happy with our decision and certain everything will be sorted out soon.
We were also lucky to hook up with the people from 1Office Estonia, who have been extremely helpful in explaining everything and helping us with anything we needed.
Would you recommend starting a business in Estonia to a friend?
For sure. We don’t feel there is a better alternative for entrepreneurs looking for an easy, economical and reliable corporate governance scheme in order to put their ideas at work.
Interested in trying out the board game? Order it here.
Interested in establishing a company in Estonia? Start here!
P.S. 1Office company formation portal is suitable for companies with 1 founder, but we also happily help to set up a company with multiple founders.