When Spanish entrepreneur Iñigo Ruiz decided to launch a European-wide tech business, he wasn't just chasing opportunity; he was escaping bureaucracy. After years of navigating Spain's rigid startup ecosystem and unreliable accounting services, he was ready for a fresh start. Estonia, with its digital-first infrastructure and transparent laws, offered the perfect launchpad. And 1Office made the leap seamless.
A frustrated founder finds a smarter way
By the time Iñigo partnered with 1Office, he was no stranger to startups. He'd already exited three companies in Spain and had firsthand experience with the pain of overpriced, impersonal accounting services. "They ran almost 100% automated," he recalls, "with no room for special situations or support questions."
"1Office was a breath of fresh air," he continues. "From the beginning, they offered quick, kind, and helpful human support. They gave me clean, direct instructions for switching providers and were incredibly fast at answering emails."
Compared to the Estonian government's native setup system, using 1Office was noticeably smoother and faster. "I founded my second company directly through their platform, My1Office, and was honestly surprised by how transparent it all was. It took me way less time than doing it through the official form, plus they had ready-made plans tailored to what I needed."
"It saved me time, stress, and money."
Virtual office, real impact
Using 1Office's Virtual Office service, he found the perfect balance between autonomy and support. "I could stay in control of the aspects I cared about, while delegating the rest to their excellent team," he explains. "What I really appreciated was the flexibility. Their plans are granular and upgradeable; you pick what you need, without paying for what you don't. That kind of customization is rare."
And the cherry on top? Their office is right in the center of Tallinn. If you're ever in town, you can just drop by. It's a plus!
Advice for fellow entrepreneurs
For anyone feeling overwhelmed by the setup process, he has one piece of advice: "Don't get lured by flashy websites or providers from your home country. 1Office is the down-to-earth, go-to solution for newbies and experts alike. They strike a rare compromise between cost and excellent service. You won't feel alone with them as every question gets answered."
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Today, Parendum OÜ offers consulting and custom development for tech projects, with a strong focus on cybersecurity. From securing infrastructure to supporting clients with tight deadlines, the company is a trusted partner for SMEs across Europe.
And for Iñigo, the most rewarding part? "After years battling inefficiencies, discovering a system that actually helps you succeed was eye-opening. It's not just about building something; it's about doing it on your own terms."
Lessons learned
Human support matters. Automation can't replace real people. 1Office's friendly responsiveness made all the difference.
Transparency wins. A system built to help you, not confuse or drain you, is the key to startup success.
Local knowledge is power. Providers that truly understand the Estonian system offer faster, smarter solutions than foreign or generic alternatives.
Looking ahead
With his second company thriving, Iñigo is already thinking about incorporating a friend's business with 1Office. It's the ultimate sign of trust and proof that sometimes, the right support changes everything.
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