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E-commerce has revolutionised the way businesses operate, offering unparalleled access to global markets. Estonia, with its advanced digital infrastructure and business-friendly environment, is an ideal location for setting up and running an e-commerce enterprise. Known for its innovative e-government initiatives and widespread internet connectivity, Estonia provides a robust platform for online businesses to thrive. The country’s streamlined processes for company registration and efficient digital services make it easier for entrepreneurs to establish and manage their e-commerce ventures. In this dynamic landscape, Estonia stands out as a hub for digital commerce, offering numerous opportunities for growth and success. We met with Mr Zhu Tiezhong, an entrepreneur actively involved in e-commerce, to discuss his activities and future plans.